The Rouse Company ignited a revolution when it opened the East Coast's first enclosed mall at Cherry Hill in 1961. Shoppers flocked from every corner of the nation to witness a retailing phenomenon which has become an American standard.

Today, Cherry Hill Mall is undergoing revolutionary change under the stewardship of Pennsylvania Real Estate Investment Trust. PREIT is investing more than $200 million to redevelop the entire site, ensuring Cherry Hill Mall will remain 'South Jersey's Fashion Destination' for generations to come.