A description of Delaware Township, in 1886, depicted a
"prosperous agricultural community" composed chiefly of gristmills
and carriage-making shops.
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| The Ellisburg
General Store, built at King's Highway and Route 70 in the early 1800s by Isaac Ellis, was demolished
in 1938 to make way for the state's construction of the Ellisburg Circle. |
Ellisburg
Now prominent only as the name of a shopping center, Ellisburg served as the social and governmental hub of
the former Delaware Township for many years. Named for the prominent Ellis family who settled the area, Ellisburg developed around the crossroads of Cooper's Creek Road (Route 70) and Haddonfield-Moorestown Road (King's Highway).
Isaac Ellis built a tavern at this intersection, and a blacksmith shop and private homes soon followed. The tavern, later purchased by John Ilg, became the Ellisburg Inn -- a popular stagecoach shop until 1881 when the railroad between Philadelphia and Medford began operation.
The Township's first schoolhouse, a log cabin, was located on Ellis's property in the 1750s. A later building, the Ellisburg School/Waterford Town house, was erected in Ellisburg in 1831. As the name suggests, this school also hosted the community's town meetings and elections until 1885, when
a Town Hall was erected next door. These buildings stood on the property now occupied by McDonald's Restaurant.
The Inn, along with the Ellisburg General Store, was demolished in 1938 for construction of the Ellisburg Circle. The Circle was removed by the State in 1992 to ease traffic congestion in the area.
Colestown
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| The Colestown Cemetery
gatehouse still stands (above) at the corner of King's Hwy & Church Rd.
The pre-Civil War structure is all that remains of the village of Colestown and once shared the site with St Mary's Church (below,
courtesy Mike Mathis), c. 1751, which burned in 1899. |
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Colestown was a small village founded in the late 1600s on the south branch of the Pennsauken Creek near the present-day intersection of King's Highway and Church Road. It was named after Samuel Coles, who purchased 1,000 acres there in 1685.
The village, which contained two stores, a blacksmith shop, several dwellings, a church and a cemetery, grew with the popularity of the Fountain Hotels resort in the 1800s. Its main attraction was a mineral spring thought to have medicinal value. The owner reportedly had the water tested, and
a record of the analysis was cut into a marble slab, set up beside the spring. A subsequent owner of the property dismantled the hotel, used the materials for a farmhouse and installed the marble slab as a doorstep.
The Colestown Cemetery, where the earlier burial was recorded in 1746, is the only remnant of this long-vanished hamlet. The familiar stone gatehouse, constucted in 1858, was listed on the National Register of Historic Places in 1975. One side of the gatehouse was used as a chapel for funeral
services, and the other side was the living quarters for the superintendent of the cemetery. Below the chapel is a vault once used as a winter holding room for bodies that could not be buried in the frozen ground.
St Mary's Church, one of the first Episcopal churches in West Jersey, stood inside the cemetery gates from 1751 to 1899, when it was destroyed by fire. Legend has it that Unami Indians were buried behind the Church. George Washington is said to have taken communion at the Church, and the brick
path over which he might have walked is still visible.
Our first Town Meeting
On March 13, 1844, the "First annual meeting of the inhabitants of the Township of Delaware was held at the town house at Ellisburg." That building, constructed in 1831, also served as the Ellisburg School. If it
were still standing, the building would be near the McDonald's on Route 70.
One can read from the handwritten notes some of the highlights of the meeting, including a resolution to raise $700 (in taxes) for the use of the Township in the ensuing year.
Another resolution determined that the dog tax monies should be set aside to pay for sheep killed by dogs. The constable, John Lawrence, was to be paid $25 per year for his services and the physicians, Charles D. Henday and Richard M. Cooper, were to be paid $10 per year.
The prominence (or was it nepotism?) of the Coles family is evident by the many offices they held in the early days of our town- John Coles was appointed the moderator, or leader of the meeting; his
son, Mahlon M. Coles, became the Town Clerk; Samuel T. Coles was
a Town Committee member; Joseph H. Coles was a Commissioner of Appeals;
and Job Coles was an Overseer of highways.
Town Meetings were held on a monthly basis beginning in 1901, and, in 1924, the meetings became bi-monthly. The tradition continues with meetings on the second and fourth Mondays of the month at 7:30 p.m. in Room 208 of the Municipal Building.
Agricultural growth
Around the rural villages of early Waterford/Delaware Township, vast
family farms grew throughout the 19th century. Supplied by Ellisburg,
Colestown, Haddonfield, Merchantville and other towns and relying on various mills such as the Kay-Evans mill at today's Croft Farm, Cherry Hill's farms overflowed
with the produce for which New Jersey became known as the 'Garden State.'
Notably, much of Cherry Hill's produce was grown for the
Campbell's Soup Company, which is to this day headquartered in
Camden.
Family names like Coles, Cooper, Roberts, Lippincott, Browning, Ellis, Wilkins and DeCou
became ingrained in the area's heritage, and remain today in various
forms denoting landmarks, roads and more.
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| An ad for the Colwick development features a model home
furnished entirely by Philadelphia's John Wanamaker department store. |
More than 'the country'
Throughout the early years of the 20th century and particularly
following World War I, bordering Philadelphia suburbs began
expanding, blurring the lines between Delaware Township and its
neighbors.For example, the Colwick neighborhood developed in the
1920s along the borders with Pennsauken and Maple Shade.
In Colwick, fine brick homes with
generously proportioned lots lined streets named for elite suburbs
on Philadelphia's legendary Main Line. This area echoes similar
developments of the time and contains some of the earliest 'tract
housing' in the region.
In other neighborhoods like Hinchman, Locustwood, Erlton, Barlow, East Merchantville,
Still Park and Wilbur, similar expansion continued
throughout the 1900s. As the vision of the
American dream continually broadened, Cherry Hill grew accordingly.
During these years, most residents adopted mailing addresses in
nearby, more developed towns. It seems Delaware Township's image had yet to
warrant much allegiance from upwardly-mobile homeowners.
Entertainment and luxury
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| The Garden State Park racetrack's original grandstand (built 1942, shown above) burned
on April 14, 1977. The track rebuilt, opening in 1985 (shown below). The final race was run in 2001. |
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Following the Great Depression- and even as the United States
faced the prospect of entering another growing World War-
entrepreneurs took critical gambles on Delaware Township's
inexpensive
land, banking on its convenient proximity to both Philadelphia and
longstanding South Jersey population centers like Camden and
Gloucester City.
The sleepy agrarian region proved exceptionally
inviting for resort and entertainment-oriented ventures.
Garden State Park, a grand horse racing venue, was built by
developer Eugene Mori during the early 1940s on the Marlton
Pike (Route 70).
Work-weary laborers and their wealthy bosses rubbed shoulders here, united
in their desire to escape long days and the troubles of the world.
'The Garden' quickly became a regional destination point and served
as the center of gravity for the attraction of hotels, night clubs,
and restaurants.
The resounding success of the Park led to the construction of luxury hotels including
Mori's Cherry Hill Inn on the site of Abraham Browning's former Cherry Hill
Farm. The Inn's prime location at the junction of Haddonfield Road
and State Route 38 proved fortuitous, as Cinelli's Country House
restaurant opened just across the street, also adjacent to the
booming racetrack.
The ultra-luxury Rickshaw Inn sat opposite the racetrack's main
entry gate on Route 70 and became a local landmark with its plate-gold roof and
Asian decor.
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| Pictured is a typical Brookfield split-level house.
Thousands like it were constructed during the 1950s in Delaware
Township. Credit: Mike Mathis |
Post-war population boom
With the end of World War II, Cherry Hill saw unprecedented population and
economic growth. As the nation welcomed back its victorious GIs, housing demand
skyrocketed. Developers turned to rural territories like Delaware Township, which
was a particularly appealing destination due to its new-found reputation as a playground
for the hard-working and the well-heeled alike.
Thousands of homes rose from empty fields: Kingston Estates, Brookfield and Downs Farm became
known across South Jersey as quiet, clean and- best of all- new places to settle
down and raise a family. Excellent schools and swim clubs became obligatory fixtures
in these chic 'planned communities.'
Exclusivity was the name of the game as luxury communities grew
in various forms. Large, classic-looking homes near Haddonfield were
built in the Barclay Farm neighborhood by local builder Bob
Scarborough. Just beyond Brookfield, modern Woodcrest appeared
complete with a country club and the ever-popular golf course views.
In the remaining woodlands, contemporary ranch houses were tucked
among the trees on large lots. These 'mini-estates' became private
retreats with easy access to jobs in Camden and Philadelphia.
Professionals from Campbell's Soup, RCA and other Camden
hallmarks found new, easy lives in Delaware Township and suburbia
was born.
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| The Latin Casino
Restaurant Theater |
The Mall, the Latin and the question: "What's in a name?"
When the Cherry Hill Shopping Center (the East Coast's first
enclosed mall) went under construction
around 1960, the Cherry Hill Inn had operated for more than five
years just across the street, and the name 'Cherry Hill' was
becoming synonymous with the area as its star continued to rise.
Next to draw attention to Delaware Township was the Latin Casino,
which opened at the end of 1960 and drew thousands of weekly spectators.
Internationally-renowned entertainers like Frank Sinatra, Dean Martin, Liberace and the
Temptations helped lure concert-goers from Philadelphia and the
entire region. In fact, the Latin Casino itself had been attracted
to the suburbs after ten years of business in the city. Clearly,
Delaware Township was cementing its reputation
as a unique destination point.
With the seemingly mundane business of opening a new US Post
Office for the area, the municipality was presented with a unique
quandary: Delaware was the name of another town in New Jersey that
already had a Post Office. "Shouldn't the name of the town match the
mailing address?" The question sparked discussion and debate as well
as a contest to suggest new names.
The recently-quadrupled local population voted in a 1961
referendum to officially
change the municipality's name to 'Cherry Hill.' With a new title to
match its new image and its trend-setting new Mall, Cherry Hill Township kept right on growing.
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| Cherry Hill's desirable residential neighborhoods (above) continue
to grow. The commercial sector is among the strongest in the state. Subaru of America opened its corporate headquarters
(below) in the 1980s on the site of the former Latin Casino. |
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A brilliant future
Cherry Hill's population growth steadied through the late 1970s and
early '80s. Shopping, restaurants, commercial and industrial
centers, high-rise apartment towers, schools, churches and
synagogues grew with the burgeoning population, which reached about
70,000 by 1985. Attention shifted to the process of ongoing economic development,
expanding educational excellence, enhancing the Township park system, managing regional traffic,
and supporting cultural programs and the fine arts.
Today, Cherry Hill remains South Jersey's economic center. The
Mall's continued success is complemented by the complete overhaul of
the now-defunct Garden State Park racetrack. More than $500 million
in private investment is recreating the Park as a mixed-use town
center.
The healthcare and hospitality industries continue to expand,
along with technology-related companies like Lockheed Martin,
financial institutions like Commerce Bancorp, and
manufacturing-based concerns such as Subaru of America, Inc.
The Township aggressively pursues the purchase of remaining Open
Space to enhance the community and ease the burden of potential
over-development while maintaining an environmental balance.
In
fact, Smart Growth principles govern Township policy across the
board, dictating the preservation of natural resources on every
developed or improved property, increasing 'walkability,' offering incentives
for the redevelopment of vacant structures and encouraging transit-oriented
development and historic preservation.
Cherry Hill remains what it has been for more than 160 years- a
growing, prosperous community of diverse people who seek economic
opportunity, a safe, secure environment in which to raise a family
and who focus on education and the development of a society that
ascribes to the highest standard of American living. In short, we
like to say, "You couldn't pick a better place!"